You might be thinking something along the lines of “Now that I have all this traffic, I have X amount of revenue, and advertising here would generate Y extra traffic, Z extra revenue…” and if you are, let me stop you right there; what if I told you that there’s an entire bag of tricks that revolves purely around making more profit with the traffic you already have?
Yes, that’s right; this is called Conversion Rate Optimization , or CRO, for short. Instead of purely driving traffic to your site, what this seeks to do is to “convert” visitors into customers, or, if you define the term “conversion” a little bit more loosely, refers to making people do any desirable action once they have reached your site. However, in order to even think about starting this, first, you have to know your visitors and customer base a little better. This knowledge is gathered through research, specifically into how visitors behave, what they visit, where they’re coming from, and what triggers conversion, or the lack thereof.
And with this dataset built, it’s time for part two; finding your own weaknesses with the help of this data, and fixing them. However, it’s crucial that you don’t rush; doing so will inevitably lead to poor resolutions and fixes, and probably give you the idea that this CRO magic doesn’t work. Except it does, and it’s proven; our case studies can be an excellent look into how CRO can be used to bolster your returns. But if it doesn’t work, what’s up? Why shouldn’t you implement something as soon as possible? Because “as soon as possible” does not equal “as soon as you can” for CRO; studying the data to make informed decisions and fixes are crucial to success in this second part. After all, Rome wasn’t built in a day, and it probably took you some time to get where you currently are.
One of the primary things that you want, when doing CRO, is less so-called “friction”. What it means is essentially the amount of effort that someone has to spend to get from point A (visitor) to point B (customer). And, much like you probably are at times, everyone else does have a bit of lazy in them, and lazy people like simple things. And since they like simple things, they’ll do business with those offering a simpler, more intuitive approach to solving the problem that they are having. And if you look around, this is how practically all successful businesses come around and stay afloat; it’s probably a good idea to study this simplicity.
Just observing behaviour may not be enough, even when looking at results; you may ask your customers what or what they didn’t like to discover friction points you might not otherwise even think about. And, especially if your first planned moves don’t give back remarkable results, a second round with all the extra knowledge from already-paying customers may be a huge help to your CRO and marketing strategies.
Maybe you understood that, and maybe you didn’t. And, since you probably aren’t a marketer, this may seem a little bit out of your league, as with any other beginner. And this is fine, too; this is why we are here; we help people, like you, to do all of the things above, without the trouble of trying to learn it. Yes, we’ll do all the CRO for you, so that you can spend time on your business, as opposed to going through headaches. And we have a few years of expertise too; just look at the case studies to see our work.