Content Marketing is not all about writing, or style, or design, or strategy, timing, amount, or many other things. One of the biggest things in marketing by far is the content that you use for marketing. This can make the difference between what would otherwise be a very generic, perhaps somewhat plain email, and one that looks absolutely stunning in every aspect. This could also mean the difference in text-only updates on social media, versus updates that have videos and pictures. As has often been said, pictures can (and do) speak a thousand words, and for videos, this might increase to a million. And this is exactly what’s important; people don’t just notice, but they get content that they absorb. And if you do your content well, this is stuff they’ll remember, and maybe come back to.
And if your content is really well done, then it might actually be an ad all by itself, mostly propelling itself to the equivalent of stardom. Apple’s own 1984 is an excellent example of an ad that does just about everything right; length, content, even a bit of a plot and referential elements to a book of the same name. Sure, that ad is not a recipe for success, but studying some other great and effective ads and marketing campaigns may be useful to refine your strategies. After all, you’re not only observing and staying a step ahead of your competitors but also making sure you don’t commit past mistakes. And content is an incredibly crucial part of your campaign, so making mistakes here can be even worse than many other avenues (even though PR disasters can erupt from bad social media marketing, but that’s for another day).
And if this looks like a very sensitive balance of learning from the past, studying your competition and predicting the future, this is because it is; a lot of marketing, when done as it is, is essentially just a combination of all three. That isn’t to say this is easy as cake to do, which is why most companies use the services of another in an effort to help them with this. Of course, there are a lot of companies providing the same thing, but not every company is structured the same. Some have a set team doing most things, others have individuals specializing, and some others a mixture. Our approach is none of these; what we do involves a full team of specialists. And this is vital, since you’re not going to plug the same content into every social media outlet; for example, Instagram and Pinterest prioritize imagery above all else, with Instagram also offering videos, meanwhile Facebook has a ton of space for writing, and Twitter is best suited for small bits of text and accompanying pictures and videos. Which means that, across only four mediums, there are similarities, but they’re still vastly different, both in marketing and the user experience with that service. Having spent a few years specializing, our teams know exactly what they are doing with each platform, and can boost your marketing campaigns’ chances of success.
Don’t just sit there; entice the crowd.