Let’s say you’re an amateur astronomer with a telescope in his back yard, who watches stars purely as a hobby. A lot of stars out there may host a planet, a lot of stars may be in a binary system, and more still might be in the process of dying. While all of this is beautiful, this isn’t how scientists actually discover stars; this is done via gathering data and analyzing that data. The analysis of this data is not just what lets us categorize various stars, but also measure many of their properties, practically end to end, to learn the most we can about those incredibly distant stars from our tiny corner of the universe.
And that’s a very short explanation of what the difference between just looking at a competitor, versus observing and analyzing them can do; instead of just silently wishing they were not there because some potential customers are buying their stuff, you can monitor and study them, their moves, their strategies, as well as their customer base, both current and potential. What this then allows you to do is to optimize and refine your strategies and customer experience in order to either mimic them, or, if you know them well enough, go a step further, in essence capitalizing on the things that they either do poorly, or not at all. This means that some of their customers see your own stuff, and would rather opt for it instead, even if this is completely unrelated to the product itself; lots and lots of customers buy products not just because it looks good, but also for its reliability, and the customer service backing that product. There are even people who would rather go for something a little less pretty just to have the peace of mind that their thing will be reliable, and that if it breaks, they can still retain their peace of mind knowing that their issues will be solved promptly and without delays. And, if you’re a big corporation, then you know these preferences all too well. This is exactly why we place those as our highest priorities as a business. And we provide this reliability to everyone; it doesn’t matter whether your business is big or small, you’re getting exactly the same things as everyone else; all the services and tools we have. As for the tools, their usefulness, much like swords, depends on their wielder.
Especially Web Analytics; the better your ability to translate raw data into usable information, the better you’ll be at drawing conclusions from it, and thus acting upon the data as a result. Even if you’re using it rather casually, it will still be able to produce some remarkable results, however, you can most definitely do better with some clever collection methods, as well as some more advanced filtering of it, which can reveal a huge pile of extra information and trends you may have previously been completely oblivious to.
This may seem like a fun endeavor to get deeper into in your spare time. And, most certainly, if you have a mind that likes to tackle problems and solve puzzles, this is a very fun pastime, but as a business owner, you may want to concentrate more on, well, the business itself. This is why we offer this as a service; we take care of the heavy weight of analytics, and leave you with even more time to spend with your business, or simply extra free time to potentially do something more important.