Blog

Everytime you look at a Google result, you may see a few links that stand above the rest, maybe a couple spots with paid promotions, some of which might look really appealing to you as a potential buyer of a product or service, but you’re still only really seeing the ads. There’s no connection to...Read More

As a business owner, you are looking for customers. You can find customers using a variety of methods, including, but not limited to, promoting yourself, either paid or free, posting about your work, maybe even doing an interview with a relatively popular individual or organization, which can range from everything to someone on social media,...Read More

Let’s say that you’ve just released some statements on social media, stuff that essentially would be your company taking a stance on a certain new trend. Let’s now imagine that, instead of being well received, that it results in a scandal. Maybe the scandal has turned into a PR catastrophe? You may fear this happening,...Read More

Content Marketing is not all about writing, or style, or design, or strategy, timing, amount, or many other things. One of the biggest things in marketing by far is the content that you use for marketing. This can make the difference between what would otherwise be a very generic, perhaps somewhat plain email, and one...Read More

You’ve got a brand new list and catalogue of products, and you’re looking to send it out to customers. You could do so by telling everyone following you on social media, you could pay for spots on websites, maybe even get some press. But you’re still not guaranteed to reach every potential customer of yours;...Read More